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avatar for Heather D. Bagshaw

Heather D. Bagshaw

Greene County Tourism
Marketing Manager

Heather Bagshaw joined Greene County Tourism in February of 2013.  She has an extensive marketing background with over 20 years’ experience in the advertising, marketing and strategic planning.  She manages the Greene County Visitor Center and staff, administers the Great Northern Catskills of Greene County Destination Marketing plan and heads up the Tourism Advisory Committee, as well as sits on tourism related boards, like the Mountain Clove Scenic Byway.

Tourism is the second largest sales tax generator for Greene County where the Mountain Bike campaign absorbs 10% of the overall 2017 tourism budget.  The integrated marketing campaign uses the latest industry tools to help advertise and market the county as 4 season tourism destination, the Great Northern Catskills of Greene County, to the adventure, leisure and family traveler living in and around the NY DMA.  As the trends in tourism advertising continue to shift from traditional media to the use of public relations, digital media, and particularly social media tools, Greene County Tourism continues to lead the way with a more aggressive marketing plan.